Pinterest Analytics and Metrics

Pinterest Analytics and Metrics

Why Bother with Pinterest Analytics?

Think of Pinterest analytics as your detective. It’s all about sniffing out clues on what’s hot and what’s not on your boards. Want to know what tickles your audience’s fancy or what makes them scroll past? Analytics is your go-to.

The Must-Watch Metrics

Alright, let’s cut to the chase. Here are the big players in the analytics game:

Top Engagement Metrics to Monitor

MetricDescriptionWhy It Matters
ImpressionsNumber of times your pins are displayedIndicates visibility and reach
EngagementsTotal interactions (saves, clicks, comments)Shows how compelling your content is
Save RateNumber of saves per viewReflects the value or interest in your content
Click-through RatePercentage of views that result in clicksMeasures direct interest and potential website traffic
Audience InsightsDemographics, interests, and behavior of your audienceHelps tailor content to audience preferences
Repin RateNumber of repins per original pinIndicates content’s shareability and popularity
Close-up RateNumber of times a pin is viewed up close per impressionSuggests interest level in the content detail
Comment RateNumber of comments per pinEngages community and feedback
View DurationAverage time spent viewing your pinMeasures content engagement and interest level
Pin Creation RateNumber of new pins created from your website/contentShows the inspirational value of your content to others
Pinterest Analytics and Metrics


This is basically how many eyeballs glanced at your pins. More eyes? Better chances of making a splash.


If impressions are glances, engagements are handshakes. This number shows who’s vibing with your content.

Save Rate

Ever had someone bookmark your playlist? That’s the same rate but for pins.

Also Read:- Pinterest for E-commerce

Click-through Rate (CTR)

This one’s a biggie. High CTR means people aren’t just looking; they’re leaping to learn more.

Audience Insights

This is like having a chat with your followers without the awkward small talk. Know what they like, and you’re golden.

Understanding Your Audience

Audience MetricDescriptionImportance
AgeAge range of your audienceTailor content to age-specific interests
GenderGender distributionCustomize content based on gender preferences
LocationGeographic distribution of your audienceRegionalize your content for better engagement
Device UsageDevices your audience uses to view your pinsOptimize content layout for different devices
InterestsTop interests of your audienceAlign content with audience interests for better engagement
LanguageLanguages spoken by your audienceHow and what types of content your audience save
Engagement TimeWhen your audience is most activeSchedule posts for higher engagement times
Follower GrowthRate of new followers acquisitionGauge content strategy success in attracting new followers
Category EngagementMost engaged content categoriesFocus efforts on popular categories
Saving BehaviorHow and what types of content your audience savesInsight into content preference and future content planning
Pinterest Analytics and Metrics

Also Read:- Pinterest Marketing Strategies

Getting Your Hands on the Goods

First up, switch to a business account on Pinterest. It’s free and unlocks all the cool detective tools. Then, hit up the Analytics tab, and you’re in the club.

Top Performing Pins Overview

Pin TitleImpressionsEngagementsSave RateClick-through RateComments
Summer Fashion Ideas1,2003005%4%15
Healthy Breakfasts9002507%3.5%10
DIY Home Decor8002206%2%8
Travel Bucket List1,5003304%4.5%20
Vegan Recipes1,1002805.5%3.8%12
Yoga for Beginners9502408%2.5%9
Photography Tips7001909%3.2%7
Budgeting Hacks8502104.5%2.8%11
Garden Ideas1,0002606.5%3.6%14
Quick Makeup Tips7502007%3.1%6
Pinterest Analytics and Metrics

Also Read:- Pinterest Algorithm Updates

Making the Most of Your Findings

Here’s where the rubber meets the road. Use what you learn to:

  • Craft Content That Resonates: See what’s working and do more of it. It’s like repeating your greatest hits.
  • Fine-Tune Your Pins: Got a pin that’s flying high? Figure out its secret sauce.
  • Strategize Your Timing: Timing is everything. Post when your peeps are peeking.

Also Read:- Pinterest Content Creation

Best Times to Post on Pinterest

Day of the WeekBest Posting Times (Local Time)
Monday8 PM – 11 PM
Tuesday2 PM – 4 PM and 9 PM
Wednesday5 PM – 7 PM
Thursday1 PM – 3 PM and 7 PM
Friday5 PM – 9 PM
Saturday2 PM – 4 PM and 8 PM
Sunday8 AM – 11 AM and 4 PM – 6 PM
Pinterest Analytics and Metrics

Diving into analytics isn’t just a once-off. Trends change, and so should your strategy. Keep an eye on those numbers, and you’ll stay ahead of the curve.

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